What's
Possible.

Scenarios showing how the Insight OS
could bring clarity to enterprise chaos.

Identity Resolution

The Hidden Twins

The Fog

Imagine a global retailer seeing acquisition costs skyrocket. Data shows thousands of 'new' users daily, but revenue isn't scaling proportionally.

The Truth

Truelty's Identity Graph could reveal that 22% of these 'new' users are actually existing high-value customers logging in from mobile browsers.

$4M
Potential Ad Spend Savings
CLV Engine

The Loyalty Awakening

The Fog

Picture a SaaS platform obsessed with their 'Power Users' (high usage), ignoring a massive segment of low-usage but high-retention subscribers.

The Truth

The CLV Engine could identify a 'Sleeping Giant' cohort. Simple targeted nurturing of this quiet group could unlock massive upsell potential without churn risk.

$12M
Potential Incremental Revenue
+$12M Lift
MMM Engine

The Netflix Effect

The Fog

Consider a media brand planning to cut their 'unmeasurable' Out-of-Home (billboard) budget to fund more trackable Google Search ads.

The Truth

Truelty's Geo-Lift MMM could prove that OOH exposure is actually the primary driver of Branded Search volume in key cities.

+30%
Potential Search Lift
OOH
+30%

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