The Intelligence
Architecture
Interact with the three core engines that drive the Insight OS.
Drag, click, and explore the models below.
01
The Truelty Identity Graph™
Preservation Over Collapse
Traditional CDPs merge and destroy data. Truelty connects it. Click the nodes to establish traceable links to a persistent Truelty ID—without losing source fidelity.
Identity Graph Confidence
0%
0 of 4 Signals Linked
View Truelty Graph
Email
Mobile
Cookie
Device
Click nodes to link Click core to inspect Graph
02
Value
Predictive Terrain
Explore your customer base as a value landscape. Click on cohorts (bars) to reveal predicted LTV. We calculate future value for every individual, not just historical spend.
Select a cohort to view prediction
Whales$4.2k
Casual$1.1k
One-time$400
Loyal$2.8k
VIP$8.5k
New$800
Returning$1.5k
High Pot.$3.9k
Churn Risk$150
100%
Drag to Rotate • Scroll to Zoom
03
Performance
Incremental Stack
Deconstruct your marketing mix. Use the slider to explode the layers and see the true incremental lift of each channel, independent of platform-reported metrics.
Explode
Baseline
Paid Search
Social
+42%
Display / TV
4.2x
Total ROAS